Cookies & your choices.
Effective July 6, 2026
1. What cookies are
Cookies are small text files a website stores on your device. “Similar technologies” include your browser’s localStorage and pixels/tags embedded by third parties. Together they let a site remember choices, measure traffic, and support advertising.
2. Our consent-first approach
We do not load Google Analytics, the Meta Pixel, or any other non-essential cookie until you click Accept on the banner shown on your first visit. Until you choose, all analytics and advertising storage is set to denied (Google Consent Mode v2). If you decline, no analytics or advertising cookies are ever set. Essential site features — forms, calls, and scheduling — work regardless of your choice.
3. Categories we use
- Strictly necessary — required for the site to function and to remember your cookie choice. Always active; cannot be switched off.
- Analytics — help us understand which pages are useful (Google Analytics 4). Loaded only after you accept.
- Advertising — measure ad performance and support audience matching (Meta Pixel). Loaded only after you accept.
4. Specific technologies
- cookie-consent (localStorage, necessary) — stores your granted / deniedchoice so we don’t ask again. Set the moment you choose.
- _ga, _ga_* (Google, analytics) — distinguish visitors and sessions. Set only after you accept; IP addresses are anonymized.
- _fbp (Meta, advertising) — measures ad effectiveness. Set only after you accept.
5. Changing your choice
You can change or withdraw consent at any time using the link in the footer, or by clearing cookies/site data in your browser. Most browsers also let you block or delete cookies in their privacy settings.
6. More information
For how we use the data these technologies collect — including retention and your CCPA/CPRA rights — see our Privacy Policy.